Healthfirst Opens its First Retail Location in the Mid-Hudson Valley

Dec 11, 2019

New Middletown Location Signifies Continued Growth and Expansion, and an Opportunity to Offer Access to Quality, Affordable Healthcare to Even More New Yorkers


Middletown, NY, December 11, 2019 – Healthfirst, New York’s largest not-for-profit health insurance company1 with more than 1.4 million members, is excited to announce the opening of its first location in the Mid-Hudson Valley and to cement its presence in Orange County. The newly constructed space is located in the Galleria at Crystal Run. A grand opening and ribbon-cutting ceremony was held on Tuesday, December 10, 2019.

Healthfirst has nearly 2,000 members in Orange and Sullivan counties since beginning to serve the area in September 2019, including enrollees acquired from the now closed Crystal Run Health Plan.

Opening this new location is important to Healthfirst’s continued growth and its promise of delivering high-quality, culturally competent customer service to its members. The Middletown location is staffed with highly knowledgeable Healthfirst representatives fluent in English and Spanish and who also can communicate in French, Creole, and other languages. These representatives will answer questions and help enroll those interested in getting Healthfirst health insurance coverage. The Middletown location is open to the public Monday to Friday, from 10am to 7pm, on Saturday from 10am to 5:30pm, and on Sunday from 12pm to 5pm.

“We are excited to bring the Hudson Valley region more than 25 years of experience in offering high-quality, affordable health coverage. Our expansion is deliberate, as we reach more New Yorkers through value-based payment arrangements with high-quality physician groups like Crystal Run Healthcare,” said Errol Pierre, Senior Vice President, State Programs at Healthfirst. “We believe healthcare is local. So like all of the neighborhoods we serve, our vision for the Mid-Hudson Valley will include investments in the community, increased brand awareness, culturally competent care, and learning more about the needs of the region so that we can provide curated programs that speak uniquely to the residents we will serve.”

Guest speakers at the ceremony included:

    • Bill Scesney, Assistant Vice President, Montefiore Health System
    • Darcy L. Shepard, Chief Executive Officer, Middletown Medical
    • Kyle Russo, Practice Manager, Cross Valley Health & Medicine

Healthfirst currently offers the following health plans in Orange and Sullivan counties:

    • Medicaid Managed Care
    • Child Health Plus
    • Medicare Advantage Plans
    • Personal Wellness Plan
    • Essential Plans

The office opening also coincides with Open Enrollment for individual market plans, which ends on January 31, 2020.


1Based on reported revenue for calendar year 2018.