Healthfirst Launches Annual “Back To School” Campaign

Free school backpacks and school supplies distributed to students in the New York City metropolitan area

NEW YORK, NY,August 15, 2014 – Healthfirst, a not-for-profit managed care organization that provides affordable healthcare coverage to residents of the New York City metropolitan area, launches it its annual Back-to-School Campaign today in the New York City metropolitan area. During the months of August and September, Healthfirst will distribute free backpacks and school supplies (i.e. notebooks, pens/pencils, rulers, calculators) to students to help families with preparation for the start of the school year at scheduled back-to-school events in Brooklyn, the Bronx, Manhattan, Queens and Long Island.
Healthfirst media partners – WBLS-FM, Univision, and Sinovision – will be on-site at select events to host the cutest “back-to-school” kid photo contest. Parents will be able to enter their child into the contest with a photo taken of their child at the event location. Photos are uploaded to the station’s website for the public to cast their vote for the cutest “back-to-school” kid. Winners will receive a $250 back-to-school shopping gift card.
“Healthfirst’s primary goal is giving back to the community and assisting residents with important resources that provide children with the tools needed to excel in school and life,” said George Hulse, Healthfirst Vice President of External Affairs. “The Back-to-School campaign reinforces our commitment to education and the development of healthy minds for success in the classroom.”
For more information on Healthfirst, please visit www.healthfirst.org.
About Healthfirst
Healthfirst is a not-for-profit managed care organization with more than one million members of the diverse communities of downstate New York. We are ranked the #1 Quality Medicaid Plan in NYS. We treat our Medicaid, Family Health Plus, Child Health Plus, Medicare Advantage, and Managed Long Term Care members with the same care and attention we would want for our own families. We are also a proud participant in NY State of Health: The Official Health Plan Marketplace. For more information, visit the company’s websites at www.healthfirst.org and www.healthfirstnj.org.
Contact:
Laura Vialva
212-801-1451
718-764-3517 (cell)
Lvialva@healthfirst.org

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