Healthfirst and Healthcrowd Extract Groundbreaking Insights from Medicaid Population Pilot Program

Healthfirst Identifies Viable Way to Engage Medicaid Members with HealthCrowd’s Intelligent Mobile Messaging

NEW YORK, NY,July 28, 2014 – Healthfirst, a not-for-profit managed care organization, and HealthCrowd, a disruptor and industry leading innovator in healthcare mobile messaging, announced today key findings obtained from a joint industry-first pilot program to reach Medicaid patients via mobile messaging. Results prove that mobile messaging is a viable Healthcare Effectiveness Data and Information Set (HEDIS) outreach channel for Medicaid members.
Healthfirst partnered with HealthCrowd in August 2013 to test the mobile platform’s capability. From August to mid-October 2013, final data from the program shows:

  • Engaging Medicaid beneficiaries is most cost-effective via mobile means
  • Medicaid members have a high interest in engaging with their health plan using mobile messaging
  • Members who respond more to HealthCrowd’s text messages are more likely to take the desired behavior-changing action during the campaign period than those who respond less
  • HealthCrowd’s intelligent mobile messaging platform proved to be a viable mainstream HEDIS outreach channel for those who participated, based on its ability to drive ~32% (not including decay effects) of members toward a desired action in a very short timeframe

“By providing valuable and actionable insights, HealthCrowd’s mobile messaging platform is enabling Healthfirst to cost-effectively engage with our Medicaid beneficiaries in consistent, meaningful ways.” said Rebecca Schwietz, Vice President of Clinical Performance Management at Healthfirst.”
“We are thrilled that results of this industry-first pilot program serve as solid evidence that mobile has truly come of age. Our efforts and domain expertise developed over the past years put us in a great position to lead healthcare organizations through and beyond this inflection point and the eventual systemic changes.” said Neng Bing Doh, CEO of HealthCrowd. “We are very optimistic about the power of mobile to motivate positive behavioral change in healthcare, particularly in underserved populations, now and increasingly in the future.”
For more information on HealthCrowd, please visit For more information on Healthfirst, please visit
About Healthfirst
Healthfirst is a not-for-profit managed care organization with more than one million members of the diverse communities of downstate New York. We are ranked the #1 Quality Medicaid Plan in NYS. We treat our Medicaid, Family Health Plus, Child Health Plus, Medicare Advantage, and Managed Long Term Care members with the same care and attention we would want for our own families. We are also a proud participant in NY State of Health: The Official Health Plan Marketplace. For more information, visit the company’s websites at and
About HealthCrowd
HealthCrowd is the creator of the first truly unified, end-to-end mobile messaging platform that increases patient engagement for healthcare providers in a wide-range of markets. Based in San Mateo, California, HealthCrowd is dedicated to helping healthcare organizations optimize and scale the delivery of personalized communications across multiple modes — text, interactive text response (ITR), chat, mobile web, email, voice (IVR) and mail. The company’s expertise in the healthcare industry, online advertising and analytics allows it to help healthcare organizations be more strategic — connecting with patients in a consistent and meaningful way. HealthCrowd is a private company, funded by the Band of Angels, Sierra Maya Ventures and other forward-thinking investors. For more information, please visit or follow us on Twitter at

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