Healthfirst Announces Live Broadcast Series with WADO 1280 AM

An Interactive On-site Broadcast with Radio Personality Coco Cabrera
NEW YORK, NY, December 6, 2017 – Healthfirst is pleased to announce the launch of a live broadcast series with WADO 1280 AM. The inaugural broadcast airs on Friday, December 8, from the Healthfirst Community Office in Washington Heights. Popular radio personality Coco Cabrera will host his award-winning show, El Palo Con Coco, on-site to interact with members, increase awareness about Open Enrollment, and the importance of having comprehensive health insurance.
“Healthfirst recognizes and celebrates the diversity of our members. We are proud to partner with WADO 1280 AM to share vital health information and our health plan offerings with the Spanish-speaking neighborhoods we serve,” said George Hulse, Healthfirst Vice President of Community Engagement.
During the live broadcast, members and visitors will receive educational materials and information on a variety of health plan offerings. There will also be giveaways to support local small businesses.
The live broadcasts with Coco Cabrera will go on tour through January 31, visiting Healthfirst community offices in the Bronx, Queens, and Manhattan (dates listed below):
Friday, December 8:
Washington Heights Community Office
1467 St. Nicholas Avenue
New York, NY 10033
Tuesday, December 12:
Jackson Heights Community Office
93-14 Roosevelt Avenue
Jackson Heights, NY 11372
Friday, January 5:
Fordham Community Office
412 E. Fordham Road
Bronx, NY 10458
For more information on Healthfirst and its community wellness events, visit
About Healthfirst
Healthfirst is a provider-sponsored health insurance company that serves more than 1.2 million members in downstate New York. Healthfirst offers top-quality Medicaid, Medicare Advantage, Child Health Plus, and Managed Long Term Care plans. Healthfirst Leaf Qualified Health Plans and the Healthfirst Essential Plan are offered on NY State of Health, The Official Health Plan Marketplace. Healthfirst offers Healthfirst Pro and Pro Plus, Exclusive Provider Organization (EPO) plans for small-business owners and their employees, and Healthfirst Total, an EPO for individuals.
Channell Mellish

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