Healthfirst and Reach Out and Read Share the Gift of Reading

NEW YORK, NY, August 3, 2016 – Healthfirst joins Reach Out and Read of Greater New York in celebrating Early Childhood Literacy Week at their Reading Session on August 16, 2016, from 11am to 1pm, at the Boriken Neighborhood Health Center. Reach Out and Read, a nonprofit organization, builds on the unique relationship between parents and medical providers to promote childhood literacy and develop essential early literacy skills in young children. This campaign aims to share the gift of reading, promote early learning, and provide young children with the skills and tools to succeed.

“Healthfirst is proud to sponsor Reach Out and Read’s Reading Session to help children get an early start on reading and learning,” said George Hulse, Healthfirst Vice President, Community Engagement. “This program provides an opportunity to help young children realize their unlimited potential by providing them with the resources and inspiration to develop a love and appreciation for reading.” Healthfirst executives, including Sean Kane, Chief Human Resources Officer, will be guest readers at the event.

Healthfirst is a long-standing supporter of the Reach Out and Read program, which currently has 200 program sites in all five boroughs of New York City, in Long Island, and in the Hudson Valley. As part of the program, participating physicians and other healthcare professionals speak with parents about how important it is to read aloud to their young children. They also provide children from six months through five years of age with a free developmentally and culturally appropriate book to take home when they visit their pediatrician.

To get age-appropriate book recommendations and tips on how to read to your children, or to learn more about Reach Out and Read, visit www.reachoutandreadnyc.org.

About Reach Out and Read

Reach Out and Read of Greater New York is a 501(c)3 nonprofit organization that trains and supports pediatricians and other medical providers to make literacy guidance a regular part of their pediatric practice.

About Healthfirst

Healthfirst is a not-for-profit health insurance company sponsored by some of the most prestigious hospitals and healthcare systems in New York. It serves almost 1.2 million members in New York City and in Long Island through government-sponsored programs including Child Health Plus, Medicaid, Medicare Advantage, and Managed Long Term Care (Senior Health Partners), as well as through private health plans including Healthfirst Leaf and Qualified Health Plans, offered on NY State of Health, The Official Health Plan Marketplace. It now offers The Essential Plan, lower-cost health plan options for qualifying individuals. For the second year in a row, Healthfirst is a 4-Star Medicare Advantage plan and has 5 Stars for quality on the NY State of Health, The Official Health Plan Marketplace.

Contact:
Channell Mellish
Healthfirst
212-803-1856
CMellish@Healthfirst.org

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